The Spiro Podcast: Managing your Real Estate Photography & Videography Business
The Spiro Podcast covers the business of Real Estate Media. There’s a large volume of fantastic information on the creative aspect of the Real Estate Media Industry, but not as much on how to run the business side of a real estate media company. We’re here to help you grow and manage the business side of your business!
Episodes
Thursday Sep 26, 2024
Investing in Yourself: The REPP 2024 Conference
Thursday Sep 26, 2024
Thursday Sep 26, 2024
Investing in yourself is critically important to the success of your business. It’s easy to want to invest in equipment, social media, editing and the like, but unless you also invest in yourself, you won’t have the personal tools to build a business. One way to invest in yourself is to attend industry conferences where you can learn from industry veterans, gain new ideas and knowledge, network with others in the field and, well, relax and have a little fun as well. Todd and Craig talk this week with Eli Jones, founder of the Real Estate Photography Pro (REPP) Conference. The conference will be November 15th and 16th, 2024 at the Park MGM Hotel & Casino in Las Vegas, NV. To find out more and to register, be sure to check out http://repplaunch.com/repp2024. We hope to see you there!
Follow Eli Jones at:
Instagram: https://www.instagram.com/itselijones/
YouTube: https://www.youtube.com/@itselijones
TikTok: https://www.tiktok.com/@itselijones
Facebook: http://facebook.com/itselijones
Don't miss Todd's Tech Talks every 1st and 3rd Thursday of the month in the Spiro Super Users Facebook Group at: https://www.facebook.com/groups/1642242329598239
Would you like a Demo of the Spiro Software? Click the Pink Chat Bubble in your Spiro Admin Screen to schedule a Zoom Demo, or email us at: hello@.spiro.media. Demos are hosted by Nick Kellis every Wednesday at 4:30pm Eastern.
Chapter Timestamps:
00:00 Episode Open
01:54 Spiro Updates
06:52 Tech Talks with Todd Information
08:41 Spiro Demo with Nick Information
09:59 Investing in Yourself – REPP 2024 Conference
56:20 Episode Wrap-up/Close
Tuesday Sep 24, 2024
Broker Deals: A Real Life Story
Tuesday Sep 24, 2024
Tuesday Sep 24, 2024
We've talked about them before. They're perhaps the quickest way to scale your business and shoot more real estate listings: Broker Deals. This week, Craig shares a story about a Broker Deal he just closed with a new WOW Video Tours Client in the Greater Toledo, OH area. Listen in for an effective way to serve your clients well!
Interested in learning more about the PMRE Conference? Check it out at: https://www.pmreconference.com/
Don't miss Todd's Tech Talks every 1st and 3rd Thursday of the month in the Spiro Super Users Group at: https://www.facebook.com/groups/1642242329598239
Would you like a Demo of the Spiro Software? Click the Pink Chat Bubble in your Spiro Admin Screen to schedule a Zoom Demo, or email us at: hello@.spiro.media. Demos are hosted by Nick Kellis every Wednesday at 4:30pm Eastern.
Chapter Timestamps:
00:00 Episode Open
02:34 Spiro Updates
03:59 Spiro Demo Information
04:16 Tech Talks with Todd Information
05:57 PMRE Conference Information
07:54 A Real Life Broker Deal Story
1:00:30 Episode Wrap up/Closing
Tuesday Sep 10, 2024
The Power of Upselling
Tuesday Sep 10, 2024
Tuesday Sep 10, 2024
"Upselling" can sound like a "dirty" word. It can also sound like a word of opportunity. Craig and Todd discuss what upselling is, when to consult with your clients on other services they may benefit from, and the impact it can have on your business.
Interested in some of the resources Todd & Craig mentioned during this episode? Check out:
The Air Control App: https://www.aloft.ai/welcome-to-aloft-air-control/
Merge Fleet Information: https://admin.spiro.media/merge-fleet (Create your free Spiro Account at http://spiro.media to access)
Want to learn more about Eli Jones' REPP Conference? Visit: http://repplaunch.com/repp2024
Don't miss Todd's Tech Talks in the Spiro Super Users Group at: https://www.facebook.com/groups/1642242329598239
Would you like a Demo of the Spiro Software? Click the Pink Chat Bubble in your Spiro Admin Screen to schedule a Zoom Demo. Demos are hosted by Nick Kellis every Wednesday at 4:30pm Eastern.
Chapter Timestamps:
0:00 Episode Open
3:05 Tech Talks with Todd Info
5:14 Spiro Demo Info
8:11 Conference Season Info
12:02 The Power of Upselling
44:40 Episode Wrap up/Closing
Wednesday Sep 04, 2024
Answering Viewer and Listener Questions
Wednesday Sep 04, 2024
Wednesday Sep 04, 2024
This week Todd & Craig answer your questions about the business of real estate media. You all have some great questions, and we're excited to tackle them in this episode.
Don't miss the new "Todd's Tech Talks" on the Spiro Super Users Facebook Group at: https://www.facebook.com/groups/1642242329598239 - The 1st and 3rd Thursday of each month at 4:30pm Eastern.
Interested in a Zoom Demo of Spiro? Message in your Spiro account (click the pink chat bubble), and get signed up! Demos are every Wednesday at 4:30pm Eastern.
Chapter Timestamps:
0:00 Episode Opener
6:18 Spiro Updates
7:57 Tech Talk with Todd Info
9:44 Spiro Zoom Demo Info
11:25 More Updates in Spiro
12:38 Answering Your Questions
51:16 Episode Wrap up/Closing
Wednesday Aug 28, 2024
Preparing for the Seasonal Transition
Wednesday Aug 28, 2024
Wednesday Aug 28, 2024
It's that time of the year again (in most parts of the world) where the seasons are starting to change. School is back in, vacations (holidays for our non-US friends) are mostly over, and at least in the Northern Hemisphere, the temperatures will slowly start to drop. Activity will slow down for many of us. So what happens with your business when you go from shooting, 4 or more shoots a day, to 3 or less a day? How should you spend your time? What should you do to work on your business? How do you make this seasonal transition?
To learn more about Spiro, software designed by Real Estate Photographers & Videographers, for Real Estate Photographers & Videographers, visit: http://spiro.media and click "Get Started".
To join the Facebook Super Spiro Users Group, visit: https://www.facebook.com/groups/1642242329598239
Interested in "The Ruthless Elimination of Hurry" by John Mark Comer that Todd mentioned he's reading? Check it out at: https://a.co/d/b5Ngzgz
Curious about the DISC Personality Assesment? Learn more at: https://www.discprofile.com/what-is-disc Chapter
Timestamps:
0:00 Episode Opener
1:42 Spiro Updates
7:11 Spiro Super Users Facebook Group
11:10 Viewer/Listener Question(s)
27:05 The Seasonal Transition
49:57 Episode Close
Wednesday Aug 21, 2024
What to do When You Lose a Client
Wednesday Aug 21, 2024
Wednesday Aug 21, 2024
You can't win them all. Well, you may win them, but you WILL lose some of them at some point. So, what do you do when you lose a client? Craig shares a "loss" this week and how he's handling it. What have you do when you've lost a client? Be sure to leave a comment and share your thoughts and ways of handling losing clients.
Want to learn more about Spiro, the real estate photography & videography software platform that can help you manage and scale your business up? Visit http://spiro.media and check it out!
Are you looking for tutorials on how to use Spiro? Be sure to click on the "Knowledge Base Link" at http://spiro.media.
Interested in joining the Spiro Super Users Group on Facebook? Click here: https://www.facebook.com/share/g/6kJEnKQUamPjV1zZ/
Interested in the books Craig mentioned in today's episode? Check them out here: (These are NOT affiliate links and Amazon/these authors are not sponsoring the Spiro podcast.)
"The 16 Undeniable Laws of Communication" by John Maxwell: https://a.co/d/ca2hN8l
"Soundtracks" - Jon Acuff: https://a.co/d/1Di983v
"Cleaning Up Your Mental Mess: 5 Simple, Scientifically Proven Steps to Reduce Anxiety, Stress, and Toxic Thinking" - Dr. Caroline Leaf: https://a.co/d/5yOnYR8
Wednesday Aug 14, 2024
Client Acquisition and the Value of Empathy
Wednesday Aug 14, 2024
Wednesday Aug 14, 2024
Todd goes solo this week as Craig is out on a busy week of shoots. He'll be discussing two topics to help reinforce your business: More information on client acquisition, and also the value of empathy in today's business environment. Is there room for empathy? Does empathy for clients (and anyone) make you weak? Listen in for more.
To learn more about the Spiro Real Estate Business Managment software platform, we invite you to visit: http://spiro.media. Click the "Get Started" button to get your free account set up and signed up for the onboarding video.
Friday Aug 09, 2024
Shooting & Selling: The Hybrid Role
Friday Aug 09, 2024
Friday Aug 09, 2024
So what does it look like to fill the role of both photorapher/videographer, AND business development specialist? How do you balance both roles, and what does each entail? Todd and Craig talk about the hybrid role that many need to fill in their businesses, and when you should hire a person that fills both roles.
Do you want to learn more about how to get started with the Spiro Software Platform for your Real Estate Media Business? Visit http://spiro.media and click the "Get Started" button.
To learn more about the Pixl CRM Todd mentioned, you can visit: https://www.pixlcrm.com/ (Pixl CRM is NOT a sponsor of the Spiro Podcast).
Interested in John Mark Comer's "The Ruthless Elimination of Hurry" book mentioned by Todd & Craig? Find it on Amazon or any local bookseller.
Let's Talk About the Business of Real Estate Media
There is a lot of fantastic information online about the creative side of Real Estate Photography, Videography and Drone Work. You can find everything from camera body suggestions to what drones to use, to how to who a walkthrough video tour.
But what about the business side of our real estate photography and videography company?
-How do you handle sales?
-What about working with brokers?
-Hiring team members?
-The accounting that has to be done?
This podcast will explore all of this and more. We want to help you manage, maximize and enjoy the work you do each day in your real estate media business. Thank you for listening, and be sure to subscribe so you don't miss an episode!